29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Kalibre

Indonesia

Kalibre is an Indonesian outdoor and lifestyle brand founded in Bandung in 2014. It makes backpacks and bags alongside outdoor apparel and gear for travellers, riders and commuters.

Facts
Founded2014
FounderSandy Sadeli and siblings
HQBandung, Indonesia
Core productsBags and outdoor gear
Websitekalibre.co.id
Segment
Value
Categories
BagsOutdoorMenswearAccessories
Sales channels
E-commerceMarketplaces

What is Kalibre?

Kalibre is a local brand from Bandung, Indonesia, founded in 2014 by Sandy Sadeli together with his two older siblings. It is known for affordable outdoor and lifestyle products designed to be functional and durable.

Products and positioning

Kalibre started with bags and has expanded into trousers, jackets, bandanas and other adventure gear, as well as T-shirts, shirts, belts, waist bags and drinking bottles. The brand targets travellers, outdoor sports enthusiasts, motorbike riders and office commuters, and supports its products with a five-year warranty on backpacks, a one-year warranty on other items and a service centre.

  • Backpacks, waist bags and travel bags
  • Outdoor jackets, trousers and shirts
  • Accessories such as bottles and belts

Distribution

Kalibre sells through its official website and online platforms, including an official store on Shopee and listings on ZALORA.

Why it matters

Kalibre is part of a wave of Bandung brands that have built national reach through e-commerce, competing with international outdoor labels on value, warranty and local relevance.

Frequently asked questions

Where is Kalibre from?

Kalibre is a local brand from Bandung, Indonesia, founded in 2014.

What does Kalibre sell?

Kalibre sells backpacks and bags along with outdoor apparel, accessories and adventure gear.

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