Charly
Inter Tenis · Mexico
Charly is a Mexican sportswear and athletic footwear brand founded in León, Guanajuato, in 1977. It makes trainers, football boots and sports apparel and supplies kits to professional football clubs.
| Founded | 1977, León, Guanajuato |
|---|---|
| Origins | Campanita children's shoes, 1950 |
| Owner | Inter Tenis |
| Football line | Charly Fútbol (2014) |
| Website | charly.com |
What is Charly?
Charly is a Mexican sports brand making athletic footwear and sportswear. It is owned by the company Inter Tenis and is one of the best known domestic sports labels in Mexico.
History
The business traces its roots to 1950, when its owners sold children's shoes under the Campanita brand. In 1977, in León, Guanajuato, the Campanita owners switched to producing only sports footwear, and Charly was born. In 2014 the company launched Charly Fútbol, a line specialised in football.
Products and positioning
- Trainers and athletic footwear
- Sportswear and team apparel
- Football boots and kits under Charly Fútbol
The group has also sold Skechers footwear in Mexico under licence since 2010.
Distribution
Charly sells through a large network of its own stores and through points of sale in self-service retail chains in Mexico and the United States.
Why it matters
Charly is a rare Mexican sportswear brand that competes with global names in football. It has dressed clubs such as Atlas, León, Pachuca, Santos Laguna, Querétaro and Xolos, and has supplied kits beyond Mexico, including Everton de Viña del Mar in Chile and San Diego Loyal in the United States.
Frequently asked questions
Where is Charly from?
Charly is a Mexican brand founded in León, Guanajuato, in 1977.
Who owns Charly?
Charly is owned by the Mexican company Inter Tenis.