Andrea
Andrea is a Mexican footwear and fashion company founded in 1973 in a small workshop in Mexico City. It is known for selling shoes, clothing, beauty and home products by catalogue, through its own stores and online in Mexico and the United States.
| Founded | 1973, Mexico City |
|---|---|
| Production | Guanajuato, Mexico |
| First catalogue | 1993 |
| Markets | Mexico and United States |
| Website | andrea.com |
What is Andrea?
Andrea is a Mexican footwear company that began in 1973 as a small workshop in Mexico City. Its founders photographed their designs and printed them in brochures so customers could see models before buying, an idea that became the basis of its catalogue sales model. The first catalogue for direct sales followed in 1993.
History
As sales grew, the company moved from Mexico City to Guanajuato, where its footwear is made. Today its operations include corporate offices, warehouses, distribution, a factory and a research area that designs new footwear and clothing.
Products and positioning
Andrea has broadened from shoes into clothing, beauty and home products. Its own brands include:
- Andrea, Andrea Men, Andrea Premium and Andrea Sport
- Andrea Beauty and Andrea Home
- Ferrato and Ferrato Sport
- Forastero
Alongside its own labels it sells footwear and apparel from dozens of third-party brands, including Nike and Adidas.
Distribution
The company sells through catalogues, online and a network of around 130 branches in Mexico and the United States, including a store in Los Angeles.
Why it matters
Andrea shows how catalogue selling built one of Mexico's best known footwear names and continues to support a multi-brand, multi-category business.
Frequently asked questions
Where are Andrea shoes made?
Andrea footwear is made in Guanajuato, Mexico, where the company moved after starting in Mexico City in 1973.
What does Andrea sell?
Andrea sells footwear, clothing, beauty and home products under its own brands and third-party labels, by catalogue, online and in stores.
