Public Desire
Public Desire is a women's footwear brand from Manchester, United Kingdom, selling trend-led shoes at affordable prices. It is primarily an online retailer and also sells through partner retailers and a franchise in Saudi Arabia.
| Base | Manchester, United Kingdom |
|---|---|
| Focus | Women's footwear |
| Model | Online-first retailer |
| Franchise partner | Fawaz Al Hokair Company, Saudi Arabia |
| Website | publicdesire.com |
What is Public Desire?
Public Desire is a Manchester-based footwear brand and global online retailer. It focuses on women's shoes with distinctive designs and targets fashion-driven young women who want the latest styles at affordable prices.
Products and positioning
The brand's core is women's footwear, including shoes and boots, presented as trend-led designs that move quickly with fashion. Its positioning combines visible styling with accessible price points, which places it in the value segment of the market.
Distribution
Public Desire sells mainly through its own website. Its shoes are also available through UK and international retailers and platforms, including New Look, Very, About You and SilkFred.
Around 2020 the Saudi retail group Fawaz Al Hokair Company signed an exclusive master franchise agreement for Public Desire in Saudi Arabia, covering physical stores and online stores in that market, as part of Al Hokair's move towards an omnichannel lifestyle model.
Why it matters
Public Desire is an example of a UK digital-first footwear label that has extended its reach through third-party retailers and international franchising rather than its own store network.
Frequently asked questions
Where is Public Desire based?
Public Desire is a footwear brand based in Manchester, United Kingdom.
Where can you buy Public Desire shoes?
Public Desire sells through its own website and through retailers such as New Look, Very and About You, with franchise stores in Saudi Arabia.