KOI Footwear
KOI Footwear is an independent British fashion brand founded in Manchester in 2016. It designs alternative footwear, such as chunky boots and platform trainers, alongside clothing and accessories.
| Founded | 2016 |
|---|---|
| Origin | Manchester, United Kingdom |
| Focus | Alternative footwear and clothing |
| Men's line | Denatured by KOI |
| Website | koifootwear.com |
What is KOI Footwear?
KOI Footwear is an independent British fashion brand that designs alternative footwear and clothing. The brand describes itself as born in Manchester in 2016, and its shoes are designed in the United Kingdom.
Products and positioning
The core of the range is footwear with a bold, alternative look. Key product types include:
- Chunky boots and platform trainers
- Heels and Mary Janes
- Clothing and accessories such as socks
- A men's line called Denatured by KOI
KOI has also released themed collaborations with entertainment and toy properties, including Evanescence, Polly Pocket and Monster High, which extend the brand's reach into fan communities beyond its core alternative audience.
Distribution
KOI sells direct to consumers through its own online store, which offers tracked worldwide shipping and a currency selector covering many countries. The brand also runs shopping apps for iOS and Android and accepts a range of payment methods, including buy now, pay later options.
Why it matters
KOI Footwear is an example of a digitally led footwear brand built around a clear subculture identity. Its use of licensed collaborations and its own mobile apps shows how a young independent label can grow an international customer base without relying on traditional wholesale.
Frequently asked questions
Where is KOI Footwear from?
KOI Footwear is a British brand that was born in Manchester in 2016, and its shoes are designed in the United Kingdom.
What does KOI Footwear sell?
KOI sells alternative footwear such as chunky boots, platform trainers, heels and Mary Janes, plus clothing and accessories.