Unze London
Imperial Footwear (Pvt) Ltd · United Kingdom
Unze London is a footwear and accessories brand founded in London in 1989 and owned by the Saleem family. Operated in Pakistan by Imperial Footwear from Lahore, it sells shoes and bags for women, men and children.
| Founded | 1989, London |
|---|---|
| Owner | Saleem family |
| Operator in Pakistan | Imperial Footwear (Pvt) Ltd |
| First online store | UK, 1999 |
| Website | unze.com.pk |
What is Unze London?
Unze London is a fashion footwear brand with roots in the United Kingdom and a large retail presence in Pakistan. It is owned by the Saleem family and operated in Pakistan through Imperial Footwear (Pvt) Ltd, based in Lahore.
History
The brand was founded in London in 1989 and opened its first store on Green Street the following year. Further UK stores followed in Whitechapel, Kensington and Westfield, and franchise stores opened from 2005 in cities including Birmingham, Leeds and Leicester. Unze launched its first UK online store in 1999. In Pakistan it opened its first flagship in 2010 and its first Pakistani online store in 2015.
Products and positioning
Unze London focuses on trend led, smart and elegant styles. Its range includes:
- Women's, men's and children's footwear
- Handbags and other accessories
Distribution
The brand combines own stores, franchises, wholesale and e-commerce. Beyond the UK and Pakistan it has had a presence in Ireland, the Netherlands and Portugal, and in 2017 it opened three flagship stores in Lahore, including one at Packages Mall.
Why it matters
Unze London is an example of a diaspora founded brand that built its name in Britain and then scaled in South Asia, using its London heritage as part of its positioning in Pakistan.
Frequently asked questions
Where is Unze London from?
Unze London was founded in London in 1989 and now has a large retail presence in Pakistan, operated from Lahore.
What does Unze London sell?
Unze London sells footwear for women, men and children, along with handbags and accessories.