Carlton London
Carlton London is a British lifestyle brand with a strong retail presence in India. It sells fashion footwear, handbags and accessories through its own stores and online.
| Origin | British lifestyle brand |
|---|---|
| Main market | India |
| Products | Footwear, handbags, accessories |
| First Mumbai store | Phoenix Marketcity, Kurla (2019) |
| Website | carltonlondon.co.in |
What is Carlton London?
Carlton London is a British lifestyle brand whose main market is India. It offers a full range of fashion footwear together with handbags and an accessories collection, presented with a British design identity.
Products and positioning
The core of the brand is fashion footwear, complemented by bags and accessories. Its stores are designed with a British architectural theme, a minimalist layout, soft lighting and lounge seating, supporting a mid-market positioning above mass footwear retail.
Distribution
Carlton London opened its first Mumbai store at Phoenix Marketcity, Kurla, in 2019. The 1,200 square foot shop was its tenth store in India and its first in the west of the country, following nine stores in northern India including Delhi, the National Capital Region and Punjab. The brand is also sold online and through major Indian fashion e-commerce platforms.
Why it matters
Carlton London illustrates how a brand with a British identity can build its business primarily in India, combining exclusive stores with marketplace distribution to reach consumers across the country.
Frequently asked questions
Is Carlton London an Indian brand?
Carlton London is a British lifestyle brand whose retail business is focused on India.
What does Carlton London sell?
Carlton London sells fashion footwear, handbags and accessories.