Steptronic
Steptronic is a British men's footwear brand that combines classic shoe styles with comfort engineering. It sells formal and casual shoes, boots and trainers with an integrated flex system and a wider fit.
| Country | United Kingdom |
|---|---|
| Focus | Men's comfort footwear |
| Key feature | Integrated flex system |
| Range | Formal, casual, trainers, boots |
| Website | steptronicfootwear.co.uk |
What is Steptronic?
Steptronic is a British men's footwear brand that describes itself as marrying style with engineering. Its tagline is "Crafted for comfort", and the business is registered in Cheadle, in the north west of England.
Products and positioning
Comfort is the core of the proposition. Steptronic shoes use an integrated flex system that allows the shoe to bend through ninety degrees, and a wider fit with cushioned support. Earlier styles such as the Lewis Gibson featured white natural rubber soles and perforated sheepskin insoles.
- Formal shoes, including wedding styles
- Casual shoes, loafers and derbies
- Trainers and boots
- Shoe care products and accessories
The brand states that its latest ranges use leather from a tannery with a gold rating under Leather Working Group standards.
Distribution
Steptronic sells through its own online store with delivery across Great Britain, and through footwear retailers.
Why it matters
Steptronic sits in the accessible comfort segment of British men's footwear, using technical features to differentiate traditional styles at a mid-market price.
Frequently asked questions
Where is Steptronic from?
Steptronic is a British men's footwear brand.
What is special about Steptronic shoes?
Steptronic shoes use an integrated flex system and a wider fit with cushioned support to improve comfort.