Liquiproof
Liquiproof is a UK company founded in 2014 that makes an eco-friendly, non-toxic protective coating for shoes and clothing. Its spray-on protector shields products from weather, oil, acid-based liquids and ink.
| Founded | January 2014 |
|---|---|
| Founder | Caner Veli |
| Country | United Kingdom |
| Main product | Shoe and apparel protector spray |
| Website | liquiproof.co.uk |
What is Liquiproof?
Liquiproof is a British brand of protective treatments for fashion products. Its main product is a spray-on coating that protects shoes and clothing from the weather and from substances such as oil, acid-based liquids and ink. The formula is positioned as eco-friendly and non-toxic.
History
The company was founded in January 2014 by Caner Veli, who has a background in pharmaceutical science and business. Liquiproof was later listed among the Startups 100, a ranking of promising young British businesses.
Products and positioning
The shoe and apparel protector spray is the flagship product, sold under the Liquiproof Labs name. It is designed for leather, suede and textile footwear as well as garments, and sits in the shoe care and aftercare part of the market rather than in apparel itself.
Distribution
Liquiproof reached retail early. Its shoe protector has been stocked in more than 170 stores, including Office, Offspring, The Natural Shoe Store, Birkenstock and Urban Outfitters, and the company built a presence in the Netherlands and the United States. It also works in partnership with fashion brands.
Why it matters
Aftercare products help extend the life of footwear and clothing. Liquiproof shows how a science-led start-up can enter fashion retail through the till point of established shoe chains.
Frequently asked questions
Who founded Liquiproof?
Liquiproof was founded in 2014 by Caner Veli, who has a background in pharmaceutical science and business.
What does Liquiproof make?
Liquiproof makes a non-toxic, eco-friendly protector spray that shields shoes and clothing from weather, oil and ink.