Head Over Heels by Dune
Dune Group · United Kingdom
Head Over Heels by Dune is a British women's footwear label owned by the Dune Group. It is positioned as the group's entry-priced ladies brand and ranges from party shoes to trainers.
| Owner | Dune Group |
|---|---|
| Relaunch | 11 March 2019 as a standalone label |
| Category | Women's footwear |
| Price position | Entry-priced |
| Website | dunelondon.com |
What is Head Over Heels by Dune?
Head Over Heels by Dune is a women's footwear brand owned by the Dune Group, the British company behind Dune London. The group's chairman, Daniel Rubin, has described it as an important entry-priced ladies brand within the group.
History
The brand launched earlier and grew quickly. On 11 March 2019 it returned as a standalone label with its own e-commerce site. The relaunch included a full rebrand, a refreshed image and a push towards a younger audience.
Products and positioning
Head Over Heels offers shoes, sandals and boots for women. After the 2019 relaunch the range was expanded with new styles, from party shoes to trainers, and it is priced below the group's other offerings.
- Shoes
- Sandals
- Boots
- Party shoes and trainers
Distribution
The label has been sold through its own website and through retailers such as ASOS, and it has been stocked in several House of Fraser and Debenhams concessions.
Frequently asked questions
Who owns Head Over Heels by Dune?
Head Over Heels is owned by the Dune Group, which also owns Dune London.
What does Head Over Heels by Dune sell?
Head Over Heels sells women's shoes, sandals and boots, from party shoes to trainers, at entry-level prices.