29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Price Shoes

Mexico

Price Shoes is a Mexican footwear and fashion retailer founded in 1996 that sells mainly through catalogues. Independent sellers distribute its footwear, clothing and accessories, alongside stores and online sales.

Facts
Founded1996
OriginMexico
ModelCatalogue sales via independent sellers
AssortmentMore than 35,000 products
Websitepriceshoes.com
Segment
Value
Categories
FootwearWomenswearMenswearAccessories
Sales channels
Own storesE-commerceMarketplaces

What is Price Shoes?

Price Shoes is a Mexican company founded in 1996 that sells footwear, clothing and accessories. Carlos Schatz has led the business as chief executive since its founding year.

Products and positioning

The company offers a very broad assortment, with more than 35,000 products spread across around 100 catalogue editions. Its core is footwear, complemented by apparel and accessories for a value-oriented customer.

Distribution

The business model is built on catalogue sales. Affiliates act as independent micro-entrepreneurs who earn income by reselling products from the catalogues, and the company reports more than 800,000 of them. Price Shoes also operates physical stores, branches and community stores, sells online and by telephone, and runs an official store on Mercado Libre. Its operations reach more than ten countries.

  • Printed and digital catalogues
  • Stores and branches
  • Online shop and marketplace store
  • Telephone sales

Why it matters

Price Shoes is one of the clearest examples of catalogue-based direct selling in Latin American fashion retail, a channel that combines a large sales network with stores and e-commerce.

Frequently asked questions

What is Price Shoes?

Price Shoes is a Mexican company that sells footwear, clothing and accessories, mainly through catalogues distributed by independent sellers.

When was Price Shoes founded?

Price Shoes was founded in 1996 in Mexico.

All brands