Bacca Bucci
Bacca Bucci is an Indian direct-to-consumer footwear brand founded in 2012 by Natwar Agrawal and Anuj Nevatia in the Delhi region. It sells sneakers, athleisure shoes and boots, mainly online.
| Founded | 2012 |
|---|---|
| Founders | Natwar Agrawal, Anuj Nevatia |
| Base | Delhi NCR, India |
| Online share of sales | About 90 percent |
| Website | baccabucci.com |
What is Bacca Bucci?
Bacca Bucci is a footwear brand from India, based in the Delhi NCR region. It was founded in 2012 by Natwar Agrawal and Anuj Nevatia and has grown into one of the country's better-known online sneaker labels.
Products and positioning
The brand makes casual, formal and athleisure shoes, as well as belts, wallets and toiletry bags. Its revenue is driven by:
- Sneakers, about half of sales
- Athleisure footwear, about 30 percent
- Boots, about 15 percent
Shoes are typically priced between INR 1,500 and INR 2,500, placing the brand in the value to lower mid-market segment. Bacca Bucci has also introduced artificial intelligence into its design process.
Distribution
Bacca Bucci is online-first. Around 90 percent of its sales come from online channels, of which roughly 60 percent go through marketplaces such as Amazon, Myntra and Flipkart. It launched its own website in 2019 and operates a warehouse in East Delhi with additional fulfilment centres across India.
Why it matters
Bacca Bucci shows how an Indian footwear label can scale through marketplaces before building direct channels.
Frequently asked questions
Who founded Bacca Bucci?
Bacca Bucci was founded in 2012 by Natwar Agrawal and Anuj Nevatia.
Is Bacca Bucci an Indian brand?
Yes. Bacca Bucci is an Indian footwear brand based in the Delhi NCR region.