Bahamas
Relaxo Footwears · India
Bahamas is an Indian flip flop brand owned by Relaxo Footwears, the Indian footwear manufacturer. It offers a colourful range of casual flip flops positioned around youthful fun and freedom.
| Owner | Relaxo Footwears |
|---|---|
| Origin | India |
| Category | Casual flip flops |
| Sister brands | Relaxo, Sparx, Flite |
| Parent incorporated | 1984 |
| Website | relaxofootwear.com |
What is Bahamas?
Bahamas is a casual flip flop brand from India belonging to Relaxo Footwears, which describes itself as India's largest footwear manufacturer. Within Relaxo's portfolio it sits alongside the Relaxo, Sparx and Flite brands.
Products and positioning
Bahamas is presented as a colourful range of casual flip flops that conveys youthful freedom, fun and modernity. Its focus is everyday leisure footwear at accessible prices, complementing Relaxo's slippers, sandals and sports and casual shoes.
- Casual flip flops in bright colourways
- Youth oriented leisure positioning
- Value price point
Marketing
Relaxo has supported the line with television advertising, including a campaign under the tagline Keep Chillin, Keep Flippin.
About Relaxo
Relaxo Footwears was incorporated in 1984 and is a Fortune 500 India company. Its products include slippers, sandals and sports and casual shoes, and it has extended its flip flop business beyond India, for example to the Philippines.
Why it matters
Bahamas is a good example of how a large Indian footwear manufacturer segments its value portfolio, using a dedicated lifestyle brand to target younger consumers in the high volume flip flop category.
Frequently asked questions
Which company owns Bahamas flip flops?
Bahamas is owned by Relaxo Footwears, an Indian footwear manufacturer that also owns Relaxo, Sparx and Flite.
What does Bahamas sell?
Bahamas sells colourful casual flip flops positioned around youthful fun and freedom.