Sparx
Relaxo Footwears · India
Sparx is an Indian footwear brand owned by Relaxo Footwears of New Delhi. It makes casual shoes and sandals for everyday wear, with seasonal ranges such as shoe-style and chunky sole sandals.
| Parent company | Relaxo Footwears |
|---|---|
| Parent founded | 1976 |
| Headquarters | New Delhi, India |
| Ambassador | Akshay Kumar (from 2012) |
| Website | relaxofootwear.com |
What is Sparx?
Sparx is a footwear brand from India and one of the labels of Relaxo Footwears, the New Delhi company founded in 1976 by Mukand Lal Dua and Ramesh Kumar Dua. Relaxo sells its products under around ten brands, among them Flite, Sparx, Bahamas and Schoolmate, and Sparx is the group's label for fashion-led casual footwear.
Products and positioning
Sparx focuses on everyday shoes and sandals aimed at a broad, price-conscious audience. Its recent launches show a strong emphasis on comfort combined with current trends:
- Shoe-style sandals, launched under the Summer Swag campaign
- Chunky sole sandals presented as fashion-first comfort footwear
- Autumn-winter footwear ranges built around style, comfort and energy
The brand has used celebrity endorsement to build awareness: in 2012 the actor Akshay Kumar was signed to endorse Sparx.
Why it matters
Sparx shows how large Indian footwear manufacturers use a portfolio of brands to address different price points and occasions. Within Relaxo, it serves the casual and sporty segment alongside the group's basic slipper and sandal labels, making it a useful reference for how mass-market footwear in India is being pushed towards trend-driven design.
Frequently asked questions
Which company owns Sparx?
Sparx is owned by Relaxo Footwears, a New Delhi footwear maker founded in 1976.
What does Sparx sell?
Sparx sells casual footwear, including shoes and sandals such as its shoe-style and chunky sole sandal ranges.