Walkway
Metro Brands · India
Walkway is an Indian value footwear brand owned by Metro Brands. It offers affordable everyday shoes for men, women and children.
| Launched | 2009 |
|---|---|
| Former name | MSL, More Shoes for Less |
| Parent | Metro Brands |
| Positioning | Value family footwear |
| Website | walkwayshoes.com |
What is Walkway?
Walkway is a home grown footwear brand and store format operated by Metro Brands, the Indian footwear retailer. It is positioned as an everyday fashion brand for the whole family at value for money prices in the mass market.
History
The Walkway format started in 2009. It was previously known as MSL, short for More Shoes for Less.
Products and positioning
- Affordable footwear for men
- Footwear for women
- Shoes for kids
Within Metro Brands, Walkway sits at the value end of a portfolio of home grown brands that also includes Metro, Mochi, DaVinchi, J. Fontini and Cheemo, alongside licensed and distributed international names such as FILA, Crocs, Clarks and FitFlop.
Why it matters
Walkway gives Metro Brands a dedicated entry price format, letting the group serve mass market family footwear separately from its mid and premium banners, and reach shoppers for whom value for money is the deciding factor in buying shoes.
Frequently asked questions
Who owns Walkway shoes?
Walkway is owned by Metro Brands, the Indian footwear retailer that also runs Metro and Mochi.
What is Walkway?
Walkway is a value footwear brand offering affordable everyday shoes for men, women and children.