Oggi Jeans
Oggi Jeans is a Mexican denim brand that makes jeans and casualwear for men and women. It is widely sold in Mexican department stores and through its own online store.
| Country | Mexico |
|---|---|
| Focus | Jeans for men and women |
| Retail partners | Suburbia, Liverpool |
| Loyalty | Puntos Oggi |
| Website | oggi.mx |
What is Oggi Jeans?
Oggi Jeans is a Mexican denim brand focused on jeans and casual clothing for men and women. It regularly appears in Mexican media rankings of the best jeans brands in the country.
Products and positioning
The core of the range is denim, offered in a wide choice of cuts and washes. Women's styles include high waisted, flared, straight, slim and skinny jeans, and the men's offer includes straight and slim fit models. Beyond denim, the brand sells:
- Trousers and jackets
- T-shirts, polos and shirts
- Shorts and Bermudas
Oggi's jeans have been endorsed for their quality by Profeco, Mexico's consumer protection agency, which the brand's supporters frequently point to. Prices sit in the accessible range, and the brand also runs a sustainability initiative called Oggi Life.
Distribution
Oggi is sold through major Mexican retailers such as Suburbia and Liverpool, and through its own online store, which offers free shipping in Mexico, interest free instalment payments and a points based loyalty programme.
Why it matters
Oggi Jeans is an example of a domestic denim brand competing on quality and price in a market where international labels are widely available.
Frequently asked questions
Where is Oggi Jeans from?
Oggi Jeans is a Mexican denim brand.
Where can I buy Oggi Jeans?
Oggi Jeans are sold through its own online store and Mexican department stores such as Suburbia and Liverpool.