Shapellx
Shapellx is a shapewear brand that sells bodysuits, waist trainers, bras, leggings and shaping apparel, primarily online. It opened its first physical store, a franchise, in Atlanta in 2023.
| Category | Shapewear |
|---|---|
| Main channel | Own website |
| First store | Atlanta, 2023 |
| Store model | Franchise |
| Website | shapellx.com |
What is Shapellx?
Shapellx is a shapewear and body shaping apparel brand that sells mainly through its own website. It positions its products as size inclusive and states a mission of helping women feel confident and embrace their individuality.
Products and positioning
The Shapellx range covers a broad spread of shaping and body contouring garments, including:
- Bodysuits
- Waist trainers
- Bras and underwear
- Leggings
- Shaping outerwear
The brand has extended its offer with themed edits, such as a summer travel selection that focuses on comfort driven shapewear for everyday and travel wear. In the shapewear market it is frequently compared with US brands such as Skims.
Distribution
Shapellx is an online first business. In June 2023 it opened its first physical store at Emory Point in Atlanta, Georgia. The store operates as a franchise, run by a local franchise owner, and was presented as an immersive shopping space reflecting the brand's message of empowering women. Managing director Shane described the Atlanta shop as a possible model for further stores in the United States and internationally.
Why it matters
Shapellx illustrates how digitally native shapewear brands are testing physical retail through franchise partners rather than company owned stores, combining an online core with selective bricks and mortar presence.
Frequently asked questions
What does Shapellx sell?
Shapellx sells shapewear, including bodysuits, waist trainers, bras, underwear, leggings and shaping outerwear.
Does Shapellx have physical stores?
Yes. Shapellx opened its first physical store, a franchise, at Emory Point in Atlanta in June 2023.