Palmers
Austria
Palmers is an Austrian hosiery and underwear brand established in Innsbruck in 1914. Austria-Forum describes it as a family business that expanded greatly under Walter Michael Palmers.
| Established | 1914, Innsbruck |
|---|---|
| Key family figure | Walter Michael Palmers (1903 to 1983) |
| Country | Austria |
| Segment | Lingerie, swimwear and hosiery |
| Website | palmers.at |
What is Palmers?
Palmers is an Austrian intimates and hosiery company. According to Austria-Forum, it was established in Innsbruck in 1914. The source does not name the founders, but it mentions Walter Michael Palmers (1903 to 1983), who greatly expanded the family business. The company website contains links to Palmers Textil AG, but ownership is not confirmed on the pages retrieved, so no current owner is stated here.
Products and positioning
The business started with hosiery and underwear. Austria-Forum reports that ladies' underwear accounted for more than half of the roughly 13 million items sold in 1993. The current website lists bras, slips, nightwear, loungewear, swimwear, socks and stockings, shapewear, accessories and a menswear section.
Business model and distribution
Austria-Forum reports that the firm once had 108 branches and 180 shops in Austria, 20 international franchise partners and 1,500 employees. These figures are historical and should not be read as the current network. The current website offers an online shop and a store finder, but does not state the number of stores.
- Established: 1914, Innsbruck
- Type: described as a family business
- Channels: own stores, franchise and online
Why it matters
Palmers is one of Austria's best known intimates and hosiery names, with a long history as a vertically integrated retailer and brand and a franchise network beyond Austria.
Frequently asked questions
Where is Palmers from?
Palmers is an Austrian company established in Innsbruck in 1914. It is known for hosiery and underwear.
What does Palmers sell?
Palmers sells bras, underwear, nightwear, loungewear, swimwear, socks and stockings and shapewear, plus a menswear range, according to its website.