RougeGorge
RougeGorge is a French lingerie brand and retail chain with around 150 stores in France and Belgium. It sells day lingerie, nightwear and swimwear through its own stores, affiliated shops and online.
| Founded | 2000 |
|---|---|
| Origin | France |
| Stores | About 150 in France and Belgium |
| Store model | Branches and commission affiliation |
| Website | rougegorge.com |
What is RougeGorge?
RougeGorge, trading as RougeGorge Lingerie, is a French lingerie retailer that designs and sells its own collections. Its network counts around 150 points of sale in France and Belgium.
History
The chain has its roots in the Phildar Lingerie stores opened from 1992. The Cannelle concept was created in 1998, and the company dates its own creation to 2000. In 2010 the stores were renamed RougeGorge Lingerie, the name under which the brand trades today.
Products and positioning
RougeGorge covers the core lingerie categories for women at accessible prices:
- Day lingerie: bras, briefs and sets
- Night lingerie and loungewear
- Swimwear
Distribution
The network combines company-owned branches with stores run under commission affiliation, a form of franchising common in French retail. Collections are also sold online through the brand's own website.
Why it matters
RougeGorge is one of the specialist lingerie chains that structure the French market alongside department stores and supermarkets. Its mix of owned and affiliated stores is a typical model for growing a dense regional retail footprint with limited capital.
Frequently asked questions
What does RougeGorge sell?
RougeGorge sells women's day lingerie, nightwear and swimwear under its own brand.
Where is RougeGorge from?
RougeGorge is a French lingerie chain with stores in France and Belgium.