14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Lingerie, swimwear and hosiery

Sans Complexe

Wolf Lingerie Group · France

Sans Complexe is a French lingerie brand specialising in plus-size underwear for fuller busts and generous curves. It belongs to the Wolf Lingerie Group and sells bras, briefs, swimwear and loungewear.

Facts
OriginFrance
Parent groupWolf Lingerie Group
SpecialityPlus-size lingerie
Bra cupsB to J
Websitesanscomplexe.com
Segment
Mid-market
Categories
LingerieSwimwearWomenswear
Sales channels
E-commerce

What is Sans Complexe?

Sans Complexe, which presents itself as Sans Complexe Paris, is a French lingerie label focused on plus-size women. For more than 25 years it has positioned itself around celebrating all body types, with a particular emphasis on fuller busts and generous curves. The brand is part of the Wolf Lingerie Group.

Products and positioning

The core of the range is bras, offered in band sizes from 85 to 115 and cups from B to J, with a Maximum Support line extending to band 120. Styles include underwired, wireless, full-cup, half-cup, minimiser, strapless, sports, nursing, bridal and post-operative bras. Its best-selling bra is the Arum.

  • Briefs in French sizes 36 to 56, including shaping, menstrual and leakproof styles
  • Bodysuits, sets, tights and loungewear
  • Pyjamas and swimwear in C to F cups

In 2023 the brand extended into loungewear with a first dedicated line, and it runs awareness campaigns such as Octobre Rose.

Distribution

Sans Complexe sells through its own online shop, which offers a loyalty programme, a referral scheme and appointment booking.

Why it matters

With an extended size range and dedicated support lines, Sans Complexe is one of the established French names in the plus-size lingerie market, a segment where fit expertise is the main differentiator.

Frequently asked questions

Where is Sans Complexe from?

Sans Complexe is a French lingerie brand, presented as Sans Complexe Paris.

Who owns Sans Complexe?

Sans Complexe is part of the Wolf Lingerie Group.

Wolf Lingerie Group: all brands
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