Arthur
France
Arthur is a French clothing brand for homewear, loungewear underwear and beachwear, created in the early 1980s. It sells through its own stores and an affiliated store network.
| Country | France |
|---|---|
| Created | Early 1980s |
| First own store | 1992, Avenue Victor Hugo, Paris |
| Network model | Affiliation (franchise-style) |
| Stock exchange listing | 2000 |
What is Arthur?
Arthur is a French apparel brand. A French franchise directory says it was created in the early 1980s and describes its products as vêtements d'intérieur, loungewear underwear and beachwear, in other words homewear, loungewear underwear and beachwear.
History
The first company-owned store opened in 1992 on Avenue Victor Hugo in Paris. Network development began in 1996 with an affiliation contract, and the company listed on the stock exchange in 2000. The directory says it expanded internationally but had difficulty establishing itself in France.
Distribution
The brand's store network has been built through affiliation, a franchise-style model in which, according to the directory:
- affiliates do not buy or manage inventory
- affiliates receive training before opening
- each affiliate is followed by a referent
- the brand runs promotional operations aimed at customers
The article was published in 2015 and last updated in 2019, so these details may be out of date.
Frequently asked questions
Where is Arthur from?
Arthur is a French brand whose first company-owned store opened in Paris in 1992.
What does Arthur sell?
Arthur sells homewear, loungewear underwear and beachwear.