Passionata
France
Passionata is a French lingerie brand selling bras, panties, bodysuits, loungewear and swimwear, with an online store active in several languages. The sources reviewed do not confirm its current owner.
| Segment | Lingerie, swimwear and hosiery |
|---|---|
| Origin | France |
| Main channel | Online store |
| Languages | French, Spanish, English, German, Italian |
| Website | passionata.com |
What is Passionata?
Passionata is a lingerie brand whose official online store describes its products as elegant and comfortable women's underwear. The site is in French and also offers Spanish, English, German and Italian, with a country selector covering many markets.
Products and positioning
The range includes bras, panties in several cuts, bodysuits, loungewear and swimwear. Named collections on the site include Simone, Les Iconiques, Les Invisibles, Les Dentelles for lace, a Light Shapewear line called Naomie by Passionata, and Les Archives. Listed prices on the store ran from 25 euros to 55 euros at the time of review, and a multi-buy offer of three panties for 29 euros was advertised, which points to an accessible, mid-market positioning.
Business model and distribution
The online store is the channel documented in the sources reviewed. It runs on a Shopify storefront, prices in euros, and provides delivery and returns pages, a size guide and a newsletter. The site footer credits a company called THE OZ for copyright, but the page does not describe it as the brand's owner.
Ownership
The brand has been associated with larger French lingerie groups over the years, but the sources reviewed do not confirm its current owner, founding year or founder. This profile therefore leaves those fields empty rather than relying on unverified information.
Why it matters
Passionata is a recognised French name in everyday and fashion-led lingerie, and its direct online operation in five languages shows how such brands now rely on e-commerce for reach.
Frequently asked questions
Who owns Passionata?
The sources reviewed do not name an owner. The brand's website footer credits a company called THE OZ for copyright, so current ownership should be confirmed with the company.
Where is Passionata from?
Passionata is a French lingerie brand with a French-language online store that also serves several other languages.