Huit
Huit is a French lingerie brand founded in 1968 as a family business with roots in Rennes. It makes bras, underwear, nightwear, loungewear, swimwear and activewear.
| Founded | 1968 |
|---|---|
| Origin | Rennes, France |
| US arm | Huit America, New York, since 2000 |
| Categories | Lingerie, loungewear, swimwear, activewear |
| Website | huit.com |
What is Huit?
Huit is a French lingerie brand that has been active since 1968. It began as a family business with roots in Rennes, in Brittany, and has become a lingerie label for generations of mothers and daughters. The brand presents itself through its French heritage.
Products and positioning
The range covers lingerie and everyday essentials. Lingerie specialists have described Huit as an accessible introduction to French lingerie and as particularly well suited to smaller busts.
- Bras and underwear
- Nightwear and loungewear
- Swimwear
- Activewear under the Bien-être label
Distribution
Huit set up a US company, Huit America, in 2000 with a showroom in New York City, giving the French brand a dedicated presence in the American market. Its online store serves US customers directly.
Why it matters
Huit is one of the long established family lingerie brands from France, and its move from lingerie into loungewear, swimwear and activewear reflects how intimates brands have broadened into everyday comfort categories.
Frequently asked questions
Where is Huit lingerie from?
Huit is a French lingerie brand with roots in Rennes, founded as a family business in 1968.
What does Huit sell?
Huit sells bras, underwear, nightwear, loungewear, swimwear and activewear.