Undiz
Undiz is a French-language lingerie and swimwear brand that sells through its own website and stores. Its range covers underwear, nightwear and swimwear for women and men, plus ready-to-wear and accessories.
| Segment | Lingerie and swimwear |
|---|---|
| Sold to | Women and men |
| Channels | Website, stores, mobile apps |
| Certification | Part of a B Corp certified group (unnamed) |
| Website | undiz.com |
What is Undiz?
Undiz is a lingerie and swimwear brand whose website is written in French. Its own site describes the offer as lingerie for women and men and fashionable swimwear, with trends available on the website and in stores.
Products and positioning
Beyond lingerie and swimwear, the site shows pyjamas, ready-to-wear, sportswear and accessories. It also promotes collaboration collections based on characters and licences, with Monchhichi, Hello Kitty and Disney named on the homepage. This mix places the label in the youthful, trend-led end of the underwear market rather than in technical or occasion lingerie.
Distribution
Undiz sells online and through physical stores. The site links to a store locator, to in-store delivery and returns, and to mobile apps on the Apple App Store and Google Play, so shoppers can move between the web shop and the shops.
Why it matters
Undiz is an example of an intimates label that builds its range around fast-moving themes and licensed partnerships. The homepage also states that Undiz belongs to a group certified as a B Corp, although it does not name the group.
Frequently asked questions
What does Undiz sell?
Undiz sells lingerie for women and men, swimwear, pyjamas, ready-to-wear, sportswear and accessories, according to its website.
Where is Undiz from?
Its website is in French, but the site does not state the brand's country of origin.