Olly
Olly is a French lingerie brand that makes bras, knickers, period underwear and swimwear from organic cotton and recycled lace. Its pieces are manufactured in Europe and sold online and through ethical fashion retailers.
| Origin | France |
|---|---|
| Materials | Organic cotton, recycled lace |
| Production | Europe |
| Categories | Lingerie, period underwear, swimwear |
| Website | olly-lingerie.com |
What is Olly?
Olly is a French lingerie label with a focus on responsible materials. Its collections are built around organic cotton and recycled lace, coloured with dyes free of harmful substances, and its garments are manufactured in Europe.
Products and positioning
The range covers everyday lingerie and related categories:
- Bras and bralettes
- Knickers, shorties and tangas
- Period underwear
- Tights and socks
- Swimwear
Prices sit in the mid market, and named styles such as the Elle thong and the Liao and Onyx bras are carried by retailers specialising in sustainable fashion.
Distribution
Olly sells through its own online store, where it also offers gift cards, and through ethical fashion platforms that stock its lingerie alongside other responsible brands.
Why it matters
Olly is one of a group of small French lingerie labels addressing demand for intimate apparel made from certified organic and recycled materials, a category in which material sourcing is a key purchase driver.
Frequently asked questions
Where is Olly lingerie from?
Olly is a French lingerie brand whose garments are made in Europe.
What is Olly lingerie made of?
Olly uses organic cotton and recycled lace, with dyes free of harmful substances.