14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Lingerie, swimwear and hosiery

Nénés

France

Nénés is a French swimwear and lingerie brand, trading as Nénés Paris. It makes bikinis, one-pieces, lingerie and ready-to-wear from recycled fibres, produced in Portugal, Spain and Italy.

Facts
CountryFrance
BoutiquesParis and Lille
ProductionPortugal, Spain and Italy
Core categorySwimwear and lingerie
Websitenenes-paris.com
Segment
Mid-market
Categories
SwimwearLingerieWomenswearChildrenswear
Sales channels
Own storesE-commerce

What is Nénés?

Nénés, trading as Nénés Paris, is a French brand that began in swimwear and lingerie and has grown into a broader wardrobe. It runs boutiques in Paris and Lille and sells online, with a warehouse in Orléans.

Products and positioning

Swimwear is the core of the offer, with one-piece suits, bikini tops and bottoms in gingham, florals and detailed finishes. Lingerie in Parisian lace styles sits alongside it. The range has extended into:

  • Ready-to-wear: tops, trousers, skirts, dresses, knitwear and jackets
  • Pyjamas and sportswear
  • Accessories
  • A children's collection

The brand describes its products as made from recycled fibres, with knitwear using wool and other natural materials. Its designs are intended to last beyond a single season. All collections are manufactured in Europe, in Portugal, Spain and Italy.

Why it matters

Nénés belongs to a group of French swimwear labels that compete on recycled materials and European manufacturing rather than on price alone. Its move from swimwear into lingerie, ready-to-wear and childrenswear shows how a specialist category brand can widen its offer while keeping a direct relationship with customers through its own boutiques and webshop.

Frequently asked questions

Where is Nénés from?

Nénés is a French brand trading as Nénés Paris, with boutiques in Paris and Lille.

Where are Nénés swimsuits made?

The brand states that all of its collections are made in Portugal, Spain and Italy, using recycled fibres.

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