Dim

Dim is a French hosiery and underwear brand founded in 1958. HanesBrands sold its European innerwear business, including Dim, in 2021 to Regent L.P., and the entity was renamed Dim Brands International.

What is Dim?

Dim is a French underwear and hosiery brand, dated to 1958 in a March 2022 article by FashionNetwork. It is the lead brand of the company that was formerly Hanes Europe Innerwear.

Ownership change

HanesBrands announced the sale of Hanes Europe Innerwear in November 2021. According to FashionNetwork, the buyer was Regent L.P., an investment company based in Los Angeles, and AFP reported that it paid a symbolic 1 euro. The renamed entity, Dim Brands International (DBI), was led by the chief executive François Riston at the time of the article. Later changes in ownership or management have not been verified here.

Brands and operations

The article lists the portfolio of DBI as:

• Dim (France, founded 1958)
• Nur Die (Germany)
• Lovable (Italy)
• Bellinda (Czech Republic)
• Abanderado (Spain)

It also mentions a production site in Autun, France.

Playtex

The article states that Playtex was not part of the sale. It remains the property of HanesBrands, while DBI sells it in France.

Why it matters

Dim shows how a US group's European innerwear business was carved out and relaunched under new ownership, keeping a portfolio of national brands across several European markets. The sources reviewed do not give headquarters, founder or distribution details, so these are left unstated.

Frequently asked questions

Who owns Dim?

FashionNetwork reported in March 2022 that Regent L.P., a Los Angeles investment company, acquired the former Hanes Europe Innerwear business, which was renamed Dim Brands International. Later changes have not been verified.

Where is Dim from?

Dim is a French brand, dated to 1958, and the group still has a production site in Autun, France.

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