Organic Basics
Delta Galil Industries · Denmark
Organic Basics is a Danish underwear and essentials brand founded in Copenhagen in 2015. It makes men's and women's underwear, activewear and base layers from materials such as organic cotton and TENCEL, and has been part of Delta Galil since 2022.
| Founded | 2015, Copenhagen |
|---|---|
| Founders | Mads Fibiger, Alexander Christiansen, Christoffer Immanuel |
| Parent | Delta Galil (since 2022) |
| Certifications | GOTS, GRS, B Corp |
| Website | organicbasics.com |
What is Organic Basics?
Organic Basics is a Copenhagen born brand of everyday essentials, founded in January 2015 by Mads Fibiger, Alexander Christiansen and Christoffer Immanuel. It built its name selling sustainable underwear directly to consumers online, with worldwide shipping from its own website.
History
The brand grew as a digital native label before being acquired by Delta Galil in 2022, joining its portfolio of brands.
Products and positioning
The range covers underwear, activewear and base layers for women and men, including bralettes, sports bras, briefs, boxers, tees, shorts and socks, plus knitted accessories. Materials include:
- Organic cotton
- TENCEL
- Recycled polyester and recycled cashmere
- Natural dyes
Organic Basics holds certifications and memberships including GOTS, GRS, B Corp and 1% for the Planet, and uses FSC certified packaging.
Why it matters
Organic Basics is one of the clearest examples of a sustainability led DTC basics brand being absorbed by an established manufacturer, showing how large groups are buying digital native labels to add credible eco positioning to their portfolios.
Frequently asked questions
Who owns Organic Basics?
Organic Basics was acquired by Delta Galil in 2022.
Where is Organic Basics from?
Organic Basics was founded in Copenhagen, Denmark, in 2015.