Wolf Lingerie
Wolf Lingerie Group · France
Wolf Lingerie is a French lingerie group founded in Strasbourg in 1947 and now based in La Wantzenau, Alsace. It owns brands including Sans Complexe, Billet Doux, Girls in Paris and Jardin Secret.
| Founded | 1947, Strasbourg |
|---|---|
| Headquarters | La Wantzenau, Alsace |
| Brands | Sans Complexe, Billet Doux, Girls in Paris, Jardin Secret |
| Majority owner since 2022 | NextStage fund |
| Website | wolflingerie.com |
What is Wolf Lingerie?
Wolf Lingerie is a French lingerie company that operates as the Wolf Lingerie Group. Its activities are coordinated from France, where its collections are designed.
History
The company was established in Strasbourg in 1947 and is now headquartered in La Wantzenau in Alsace. The Belgian investment company Gimv was its majority shareholder and supported a transformation of the group's operations. In March 2022 Gimv sold its majority stake to a fund managed by NextStage AM, through the Pépites and Territoires programme with AXA France, alongside co-investors BNP Développement, Bpifrance and the management team.
Products and positioning
The group develops lingerie under several brands, each aimed at a different customer:
- Sans Complexe
- Billet Doux
- Girls in Paris
- Jardin Secret
Why it matters
Wolf Lingerie is one of the established French intimate apparel groups, and its ownership history shows the role of regional private equity in supporting mid-sized fashion manufacturers.
Frequently asked questions
Where is Wolf Lingerie based?
Wolf Lingerie is based in La Wantzenau in Alsace, France, and was founded in Strasbourg in 1947.
Which brands belong to Wolf Lingerie?
The group's brands include Sans Complexe, Billet Doux, Girls in Paris and Jardin Secret.