Think!
legero united · Austria
Think! is an Austrian footwear brand with a sustainability focus, owned by legero united since 2001. It is described by its parent group as an Upper Austrian brand. It matters as the sustainability-oriented label in the legero united portfolio.
| Acquired by group | 2001 |
|---|---|
| Owner | legero united |
| Origin | Upper Austria |
| Segment | Footwear |
What is Think!?
Think! is one of four brands of the Austrian shoe group legero united, together with legero, superfit and VADO. The group describes it as an Upper Austrian sustainability brand.
History
According to the legero united history factsheet, Think! Schuhwerk GmbH was acquired by the group in 2001. The sources consulted do not give a founding year or founder for the brand, so these are not stated here.
Business model and distribution
As part of legero united, Think! shares its owner-managed structure. The group says that Stefan Stolitzka has managed it since 1991 and became owner in 1994, with ara AG as a minority shareholder since 1997. The group has around 2,300 employees and sells in over 40 countries. The company moved to Styria in 1993 and opened a campus headquarters in 2020.
Products and positioning
The group's materials position Think! around sustainability within the portfolio, while legero focuses on women's shoes and superfit on children's shoes. The sources consulted do not describe the specific materials or certifications behind the brand, so none are claimed here.
Why it matters
Think! shows how a mid-sized European shoe group uses a separate brand to address a sustainability-minded customer group, and it has been part of the group for over two decades.
Frequently asked questions
Who owns Think! shoes?
Think! is owned by legero united, the Austrian group behind legero and superfit. The group acquired Think! Schuhwerk GmbH in 2001.
Where is Think! from?
Think! is an Austrian brand that its parent group describes as being from Upper Austria.