Superfit

Superfit is a children's footwear brand owned by the Austrian group legero united. Its first shoe reached the market in 1972, according to the group. It matters as the children's brand within one of Austria's main shoe groups.

What is Superfit?

Superfit is a children's shoe brand and one of four brands of legero united, alongside legero, Think! and VADO. The brand is Austrian and shares the ownership and base of its parent group.

History

The group's history factsheet gives 1972 as the year in which the first Superfit shoe reached the market. It does not give a founding year or founder for the brand itself, so these are left open here. The parent company traces its own origins to Vienna in 1872 and moved to Styria in 1993.

Business model and distribution

Legero united describes itself as an owner-managed family business with around 2,300 employees, selling in over 40 countries. Stefan Stolitzka has managed the company since 1991 and took over full ownership in 1994, while ara AG has held a minority stake since 1997. Superfit is sold alongside the group's other brands, and the group opened a campus headquarters in 2020, with a new head office near Graz also reported in the trade press.

Products and positioning

Superfit focuses on shoes for children. The group acquired a second children's brand, VADO, in 2026, which indicates that children's footwear remains a strategic area for legero united, although the sources do not describe how the two brands will be positioned.

Why it matters

Superfit gives the group a specialist children's line and illustrates how legero united uses several focused brands rather than one broad label.

Frequently asked questions

Who owns Superfit?

Superfit is owned by legero united, an Austrian owner-managed shoe group led by Stefan Stolitzka.

Where is Superfit from?

Superfit is an Austrian brand. The group says its first Superfit shoe reached the market in 1972.

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