Deeluxe
Deeluxe is a snowboard boot brand operated by Deeluxe Sportartikel Handels GmbH of Kirchbichl, Austria. It offers boots for freestyle, all-mountain, adventure and alpine riding.
| Operating company | Deeluxe Sportartikel Handels GmbH |
|---|---|
| Location | Kirchbichl, Austria |
| Category | Snowboard boots |
| Fit system | BOA |
| Website | deeluxe.com |
What is Deeluxe?
Deeluxe is a snowboard boot brand. Its website lists the operating company as Deeluxe Sportartikel Handels GmbH, based in Kirchbichl, Austria. The boots are built for every riding style and type of terrain.
Products and positioning
The range is organised by riding style:
- Adventure
- All Mountain
- All Terrain Freestyle and Freestyle
- Women specific
- Powsurf
- Kids
- Alpine
Named models include Edge Pro 2, Aeris Pro, Deemon Pro 4 and Formative.
Technology
The brand highlights Rapid React Modular Technology, a liner concept, the BOA Fit System, Flex Booster and Thermo Custom Fitting. Flex Boosters stiffen the boots, and the liners are separate. A 2022 boot was made with Rise by Bloom, an algae-based foam.
A Kids range extends the offer to younger riders, and a Women specific range covers female riders.
Why it matters
Deeluxe is a specialist in a narrow footwear niche, and its development of modular and bio-based components shows how smaller snow sports brands compete on technology rather than on breadth.
Frequently asked questions
What does Deeluxe sell?
Deeluxe sells snowboard boots for freestyle, all-mountain, adventure, powsurf and alpine riding, including women's and kids' models.
Where is Deeluxe based?
The company behind Deeluxe, Deeluxe Sportartikel Handels GmbH, is based in Kirchbichl, Austria.