14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Living Kitzbühel

Austria

Living Kitzbühel is a footwear brand specialising in felt and wool slippers for babies and children. Its styles feature playful animal and character motifs, hook-and-loop straps and rubber soles.

Facts
SpecialityChildren's slippers
MaterialsFelt and wool
Target groupBabies, toddlers and children
FasteningHook-and-loop straps
Websitelivingkitzbuehel.com
Segment
Mid-market
Categories
FootwearChildrenswear
Sales channels
E-commerceMarketplacesWholesale

What is Living Kitzbühel?

Living Kitzbühel makes indoor footwear for babies, toddlers and children. Its core product is the slipper, made mainly from felt and wool, alongside first shoes for babies learning to walk.

Products and positioning

The range is built on playful design. Many styles carry animal or character motifs such as cats, deer, lions, unicorns, dinosaurs and tractors, while others are decorated with butterflies, moons or stars, including a glow-in-the-dark version.

  • Children's and youth slippers in felt and wool
  • Baby and toddler first shoes
  • Hook-and-loop straps for easy fastening
  • Rubber soles for grip indoors

Many models are unisex, and the brand's label or logo tag appears on the side or strap. Retail prices place the slippers in the mid-market for children's footwear.

Distribution

Living Kitzbühel is sold through its own website and through large online fashion platforms such as Zalando, where around twenty styles are available in the children's section.

Why it matters

Slippers are a niche but steady category in childrenswear, driven by seasonal gifting and nursery requirements. Living Kitzbühel shows how a specialist with a clear product focus and recognisable designs can compete on major marketplaces.

Frequently asked questions

What does Living Kitzbühel sell?

Living Kitzbühel sells felt and wool slippers and first shoes for babies and children.

Where can you buy Living Kitzbühel slippers?

They are sold on the brand's website and on online platforms such as Zalando.

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