VITAL
Hartjes · Austria
VITAL is an Austrian comfort footwear brand founded in 1991 in Fieberbrunn, Tyrol, and now part of the Hartjes footwear company. It makes slippers, sandals and footbed shoes for women and men, built around anatomical footbeds.
| Founded | 1991, Fieberbrunn |
|---|---|
| Owner | Hartjes (from 2025) |
| Base | Pramet, Austria |
| Focus | Comfort sandals, slippers and footbeds |
| Website | vital-schuhe.com |
What is VITAL?
VITAL is an Austrian shoe brand focused on health and comfort. The company Vital Schuhe GmbH was founded in 1991 in Fieberbrunn, Tyrol, and built its business on footwear that combines comfort technology with a fashionable look. It grew through its own online store and partnerships with shoe retailers.
History
In August 2025, the business and its trademark rights were acquired in an asset deal by Vital HSP GmbH, a newly established subsidiary of Hartjes GmbH, an Austrian footwear company based in Pramet. The brand's website is now operated from Pramet.
Products and positioning
The collection centres on slippers, sandals and footbed shoes for women and men, with lines such as Eva, Joy, Vitalette, Lara, Medic, Vital Soft, Vital Nature and Relax. Signature features include a nubbed footbed designed for massage and reflex zone stimulation and removable soft footbeds in sandals. The brand uses the claim Original Handmade in Europe.
- Anatomical and nubbed footbeds
- Women's and men's slippers and sandals
- Removable footbeds
Distribution
VITAL sells online and through specialist shoe retailers, supported by a dealer search and a separate portal for trade partners.
Frequently asked questions
Where is VITAL from?
VITAL is an Austrian brand, founded in 1991 in Fieberbrunn, Tyrol, and now operated from Pramet.
Who owns VITAL shoes?
Since 2025 the brand has belonged to Vital HSP GmbH, a subsidiary of the Austrian footwear company Hartjes.