14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Stegmann

Austria

Stegmann is an Austrian footwear brand known for its wool clogs. Its styles combine wool uppers made in Austria with contoured cork and latex soles.

Facts
CountryAustria
Signature productWool clogs
Key styleOriginal 108
MaterialsWool uppers, cork and latex soles
Websitestegmannclogs.com
Segment
Mid-market
Categories
Footwear
Sales channels
WholesaleE-commerce

What is Stegmann?

Stegmann is an Austrian clog maker with a history of well over a century. Its wool uppers are produced at the company's own facility in Austria, and embroidery for some models is carried out in Tyrol.

Products and positioning

The brand's signature is the wool clog, built on a contoured cork and latex footbed with arch support and a metatarsal pad. Key styles include:

  • Original 108, the classic wool clog
  • WoolFlex clogs
  • The Edelweiss clog with retro floral embroidery, reintroduced in 2021 after being discontinued
  • Newer designs such as the Eva Mary Jane and the Maria Mule, and a chukka boot

Distribution

Stegmann sells internationally, with a dedicated US business, Stegmann USA, and its clogs are carried by fashion retailers including J.Crew.

Why it matters

Stegmann is one of the traditional European makers behind the revival of the clog as a fashion and comfort shoe, with wool and cork construction that sets it apart from leather or synthetic alternatives.

Frequently asked questions

Where is Stegmann from?

Stegmann is an Austrian brand; its wool uppers are made at the company's own facility in Austria.

What are Stegmann clogs made of?

Stegmann clogs combine wool uppers with contoured cork and latex soles.

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