Magicfelt

Magicfelt is an Austrian brand of felted wool slippers made by the Tyrolean felt manufactory Gottstein. Its anatomically shaped slippers are felted seamlessly from fine merino and other natural wools.

What is Magicfelt?

Magicfelt is a slipper brand from Tyrol, Austria, belonging to the family-owned felt manufactory Gottstein. Gottstein, based at Ötztal-Bahnhof in Tyrol, has stood for natural materials since 1926 and lists Magicfelt as one of its brands.

Products and positioning

Magicfelt makes anatomically shaped felt slippers from fine merino wool in a distinctive double-face look. The slippers are felted seamlessly, which the maker says gives the feet a natural feel. Individual styles are identified by model numbers, and several are made from specific wool types.

• Magicfelt 709: felt slipper
• Magicfelt 719: Tiroler Steinschaf wool
• Magicfelt 728: alpaca
• Magicfelt 743: hut shoe style
• Magicfelt 713: Shetland sheep wool

Retail descriptions highlight wool from Tyrolean stone sheep combined with leather soles, presenting the slippers as natural and untreated, warm, odour resistant and temperature regulating.

Distribution

Magicfelt slippers are sold through Gottstein's own online shop and through outdoor and general retailers and online marketplaces across Europe.

Why it matters

Magicfelt illustrates how a traditional Alpine textile manufacturer packages its felting know-how into a branded, design-led product line, giving regional wool craft a recognisable name in the international slipper market.

Frequently asked questions

Who makes Magicfelt slippers?

Magicfelt is a brand of Gottstein, a family-owned felt manufactory in Tyrol, Austria, that has worked with natural materials since 1926.

What are Magicfelt slippers made of?

They are seamlessly felted from wool such as fine merino, Tyrolean stone sheep wool or alpaca, and some models have leather soles.

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