FENTENG
Guangdong Hongxing Industrial · China
FENTENG (芬腾) is a Chinese homewear and innerwear brand founded in 1997 in Guangdong province. It sells sleepwear, lounge sets, lingerie, thermal wear and socks, and is the flagship brand of Shenzhen listed Guangdong Hongxing Industrial.
| Founded | 1997 |
|---|---|
| Origin | Guangdong, China |
| Parent | Guangdong Hongxing Industrial Co., Ltd. |
| Focus | Homewear, sleepwear, innerwear |
| Chinese name | 芬腾 |
| Website | fenteng.com |
What is FENTENG?
FENTENG (芬腾) is a homewear and innerwear brand from Guangdong, China, founded in 1997. It is the flagship brand of Guangdong Hongxing Industrial Co., Ltd., which has been listed on the Shenzhen Stock Exchange since July 2021.
Products and positioning
FENTENG positions itself as an accessible lifestyle brand built around comfort, fashion and health, summed up in its slogan "不上班 就穿芬腾" ("When not at work, wear FENTENG"). The range includes:
- Homewear: sleepwear, lounge sets and seasonal home clothing
- Lingerie and basic innerwear such as bras and briefs
- Thermal wear and socks
- Light athleisure
Its "Five-Good Homewear" framework stresses soft, skin friendly fabrics, breathability, moisture management, durability against pilling and more responsible sourcing.
Distribution
Offline, FENTENG operates a large network of franchised outlets and department store counters across China. Online it runs official stores on Tmall, JD.com and VIP.com, and since 2020 it has also sold through social commerce platforms such as Douyin, Kuaishou and Xiaohongshu. It is also available on Lazada.
Why it matters
FENTENG is a representative example of China's homewear category, where comfort led products, franchise retail and livestream commerce combine at scale.
Frequently asked questions
Where is FENTENG from?
FENTENG is a Chinese brand founded in 1997 in Guangdong province.
What does FENTENG sell?
FENTENG sells homewear and sleepwear, lingerie and basic innerwear, thermal wear, socks and light athleisure.