Gujin
Shanghai Yimin Group · China
Gujin is a Chinese lingerie and underwear brand that originated in Shanghai in 1988. Operated by Shanghai Gujin Underwear Group, it sells bras and a full range of underwear through stores and online flagship shops.
| Founded | 1988 |
|---|---|
| Origin | Shanghai, China |
| Operator | Shanghai Gujin Underwear Group Co., Ltd. |
| Parent | Shanghai Yimin Group Commercial Co., Ltd. |
What is Gujin?
Gujin (古今) is one of China's established lingerie brands, originating in Shanghai in 1988. It is run by Shanghai Gujin Underwear Group Co., Ltd., a wholly owned subsidiary of Shanghai Yimin Group Commercial Co., Ltd.
Products and positioning
Gujin describes itself as a full-category underwear group. Its best-known products are bras, offered in a wide variety of styles and priced in the mid-market for Chinese consumers. The range also includes other underwear categories, and a men's line is sold under the name GUJINHOMME.
- Bras in many cuts and support levels
- Full underwear range for women
- GUJINHOMME menswear underwear
Distribution
Gujin sells through its own retail outlets and through a set of official and self-operated flagship stores on major Chinese e-commerce platforms, including JD.com. Chinese brand rankings regularly list it among the country's leading bra brands.
Why it matters
As a Shanghai brand with roots in the late 1980s, Gujin represents the generation of domestic lingerie companies that built the modern Chinese underwear market and have since moved heavily into platform e-commerce.
Frequently asked questions
Where is Gujin from?
Gujin is a lingerie brand from Shanghai, China, dating back to 1988.
What does Gujin sell?
Gujin sells bras and a full range of underwear, including a men's line called GUJINHOMME.