Aimer Men
Aimer Group · China
Aimer Men is the menswear underwear and loungewear brand of Aimer Group, one of China's leading intimate apparel companies. It is one of the group's core brands alongside Aimer and Aimer Kids.
| Parent group | Aimer Group |
|---|---|
| Group founder | Zhang Rongming |
| Group origins | 1992 |
| Sister brands | Aimer, Aimer Kids |
| Website | aimer.com.cn |
What is Aimer Men?
Aimer Men is the men's line of Aimer Group, a Chinese intimate apparel company listed on the domestic A-share market. The group runs more than ten brands, and Aimer Men is named among its core labels together with the flagship women's brand Aimer and the childrenswear brand Aimer Kids.
History
The group traces its origins to 1992, when the Huamei Garment Factory struck a deal with founder Zhang Rongming, a materials science researcher who had worked at the University of Science and Technology Beijing. The company launched a memory alloy bra in 1993 and has since grown into a multi-brand intimate apparel and loungewear business.
Products and positioning
Aimer Men applies the group's focus on comfort and fabric technology to men's underwear and loungewear. Across the group, product development has emphasised wire-free and comfort-led designs, sleepwear and fabrics for sensitive skin.
Distribution
Aimer Group operates more than 1,700 stores across over 200 Chinese cities and selected international markets. Aimer Men is sold through single-brand stores, and the group has been opening larger flagships that combine men's and women's products, while growing its online sales.
Why it matters
Aimer Men shows how a Chinese lingerie leader is extending into adjacent segments, using shared retail networks and fabric development to build a dedicated men's intimates business.
Frequently asked questions
Who owns Aimer Men?
Aimer Men belongs to Aimer Group, a Chinese intimate apparel company listed on the A-share market.
What does Aimer Men sell?
Aimer Men sells men's underwear and loungewear through single-brand stores and online.