MiiOW
MiiOW (猫人) is a Chinese underwear and thermal wear brand founded in 1998. It makes affordable everyday essentials including underwear, bras, pyjamas, socks and loungewear.
| Founded | 1998 |
|---|---|
| Chinese name | 猫人 (Catman) |
| Operations | Wuhan and Shanghai |
| Focus | Underwear and thermal wear |
| Website | miiow.org |
What is MiiOW?
MiiOW, known in Chinese as 猫人 (Catman), is an underwear and innerwear brand. It is registered through MiiOW International (Hong Kong), with major operations in Wuhan and Shanghai, and its main market is mainland China.
History
The brand was founded in 1998 and has since broadened from underwear into a wide range of comfort focused basics, organised into several sub lines.
Products and positioning
MiiOW positions itself around comfort without sacrificing style, with minimalist design and affordable prices. Its range includes:
- Underwear and bras
- Thermal wear and pyjamas
- Loungewear, leggings and socks
- Children's innerwear and sportswear
Sub brands include MiiOW Classic, Secret, Sports, Kids and Sexyzone.
Distribution
Sales are concentrated in mainland China, with international reach through export and online retail, including regional marketplaces.
Why it matters
MiiOW is one of the established Chinese names in everyday underwear and thermal wear, a category where comfort and value drive repeat purchase.
Frequently asked questions
Where is MiiOW from?
MiiOW is a Chinese underwear brand founded in 1998, with major operations in Wuhan and Shanghai.
What does MiiOW sell?
MiiOW sells underwear, bras, thermal wear, pyjamas, socks and loungewear.