Cosmo Lady
Cosmo Lady (China) Holdings · China
Cosmo Lady (Dushi Liren) is a Chinese lingerie brand established in 1998 and based in Dongguan, Guangdong. It makes women's underwear and intimate apparel, and its holding company has been listed in Hong Kong since 2014.
| Brand established | 1998 |
|---|---|
| Headquarters | Dongguan, Guangdong |
| Listing | Hong Kong Stock Exchange, 2014 (2298) |
| Core category | Women's underwear |
| Website | cosmo-lady.com |
What is Cosmo Lady?
Cosmo Lady, known in Chinese as Dushi Liren, is an intimate apparel brand from China. The brand was established in 1998, and the current corporation, Cosmo Lady (China) Holdings Company Limited, was set up in 2009. It is headquartered in Fenggang Town in Dongguan, Guangdong Province.
History
Cosmo Lady listed on the main board of the Hong Kong Stock Exchange in June 2014 under the stock code 2298. At the time of the listing its chairman was Zheng Yaonan.
Products and positioning
The company built its business on women's underwear, including bras, briefs and related intimate apparel, positioned for the mass Chinese market. It has also considered extending into men's underwear.
Distribution
Cosmo Lady sells its own products through a retail store network and online, with a corporate site in Hong Kong and a separate consumer site.
Why it matters
As one of the first Chinese lingerie companies to list publicly, Cosmo Lady is a reference point for the domestic intimate apparel market, which has since seen strong competition from digital-native comfort brands.
Frequently asked questions
Where is Cosmo Lady from?
Cosmo Lady is a Chinese lingerie brand headquartered in Dongguan, Guangdong Province.
Is Cosmo Lady a listed company?
Yes, Cosmo Lady (China) Holdings has been listed on the Hong Kong Stock Exchange since June 2014.