Bananain
Bananain (Jiaonei) is a Chinese basics brand founded in 2016 and known for its tagless underwear. It makes underwear, socks, bras, loungewear and ready-to-wear designed around comfort and sells mainly through Tmall and other online platforms.
| Founded | 2016 |
|---|---|
| Chinese name | Jiaonei |
| Signature product | Tagless underwear |
| Main channel | Tmall |
| Stores | More than 40 |
| Website | bananain.com |
What is Bananain?
Bananain, known in Chinese as Jiaonei, is a Chinese apparel brand founded in 2016 that set out to redesign everyday basics around comfort. Its first store opened in Shenzhen, and the company has offices in Shenzhen, Shanghai and Wuhan.
Products and positioning
The brand's signature product is tagless underwear, created to remove the irritation caused by care labels. From there it has expanded step by step:
- Socks from 2017
- Bras from 2018
- Ready-to-wear from 2019
- Homewear, loungewear and down jackets
Bananain describes its products as informed by thermoregulation and comfort science and now spans more than ten categories. It has worked with fibre suppliers such as Thai Acrylic Fibre on functional innerwear.
Distribution
Tmall is the brand's main sales channel, with JD.com and Douyin also growing. Offline it runs more than 40 stores in cities including Shanghai, Beijing, Chengdu and Xi'an, with a Chengdu flagship opened in October 2024.
Why it matters
Bananain is one of the best-known Chinese digital-native brands to grow from a single product innovation into a broad comfort-wear range, and it has since added physical retail to its platform-led model.
Frequently asked questions
What is Bananain known for?
Bananain is known for tagless underwear and comfort-focused basics such as socks, bras, thermals and loungewear.
Where is Bananain from?
Bananain is a Chinese brand founded in 2016, with its first store in Shenzhen.