Orolay
Orolay is a Chinese outerwear brand known for down jackets sold mainly through Amazon and its own online store. It was built by Zhejiang entrepreneur Qiu Jiawei and makes puffer coats, vests and trench jackets for women, men and children.
| Founder | Qiu Jiawei |
|---|---|
| Origin | Jiaxing, Zhejiang, China |
| Core product | Down jackets |
| Main channel | Amazon |
| Website | orolay.com |
What is Orolay?
Orolay is an outerwear brand from China focused on down jackets. Its brand concept is down jackets in the metropolis, combining warmth and function with fashion, and its official site uses the tagline Made to Roam.
History
The brand was registered by Qiu Jiawei, an entrepreneur from Zhejiang Province who left a marketing job in 2012 to start his own business in his hometown of Jiaxing. Early jackets designed for the domestic market drew refund requests from American buyers over size and function, and the brand was rebuilt around customer feedback. Since 2016 its design centre has developed more than 80 styles for the North American market, and in 2021 a factory in Shandong Province began producing part of its jackets.
Products and positioning
The range centres on long and mid length down puffer jackets, down coats and vests, with lightweight and waterproof trench jackets, fleece and sweatshirts alongside. Orolay sells for women, men and children, and positions itself as offering accessible style for people from all walks of life.
Distribution
Orolay has ranked among top sellers on Amazon since 2017 and also runs its own e-commerce store.
Why it matters
Orolay is an example of a Chinese brand that grew through a marketplace in the United States before building its own direct channel.
Frequently asked questions
Where is Orolay from?
Orolay is a Chinese brand started by Qiu Jiawei, an entrepreneur from Jiaxing in Zhejiang Province.
What is Orolay known for?
Orolay is known for its down puffer jackets, which have ranked among top sellers on Amazon.