Rosegal
Rosegal is an online fashion retailer based in Shenzhen, China, selling clothing in styles from vintage to modern. It ships internationally and is a sister site of Zaful and SammyDress.
| Base | Shenzhen, China |
|---|---|
| Model | Cross-border online retail |
| Sister sites | Zaful, SammyDress |
| Markets | US, UK, Europe, Australia, Middle East |
| Website | rosegal.com |
What is Rosegal?
Rosegal is a digital-native fashion retailer operating from Shenzhen, China. It sells clothing and fashion items online to an international customer base and is linked to the sister sites Zaful and SammyDress.
Products and positioning
Rosegal's assortment ranges from vintage-inspired styles, drawing on fashion from the 1920s onwards, to contemporary looks. It focuses mainly on affordable womenswear such as dresses, tops and seasonal pieces, positioned at the value end of the market.
Distribution
The business sells exclusively online. It offers direct shipping to markets including the United States, the United Kingdom, Australia, Germany, France, Spain, Italy, Canada and the Middle East.
Why it matters
Rosegal belongs to the wave of Shenzhen-based cross-border e-commerce fashion sites that sell directly from China to consumers worldwide. Together with sister sites such as Zaful, it reflects a model built on wide online assortments, low prices and international shipping, which later reached global scale with players such as Shein.
Frequently asked questions
Where is Rosegal from?
Rosegal is an online fashion retailer based in Shenzhen, China.
What does Rosegal sell?
Rosegal sells affordable clothing online, ranging from vintage-inspired styles to modern fashion.