LILYSILK
LILYSILK is a silk focused fashion and home brand founded in 2010 that began on its own e-commerce site, lilysilk.com. It sells silk clothing, bedding, home textiles and cashmere to customers in more than 150 countries and has added physical stores in Asia, the US and Europe.
| Founded | 2010 |
|---|---|
| Origin | China |
| Reach | More than 150 countries |
| Core material | Silk |
| Website | lilysilk.com |
What is LILYSILK?
LILYSILK is a digital native brand specialising in silk, with roots in China. It started in 2010 with its own online shop and has grown into a global direct to consumer business covering clothing and home textiles.
History
The brand entered North America in its first year and expanded to France in 2011, then to the UK, Italy, Germany, Japan and Hong Kong in 2014. Subsidiaries in the US, Japan and Hong Kong followed in 2016, and the brand launched in mainland China in 2022. Physical stores opened in Fukuoka in 2023, New York in 2024, SKP malls and Harbour City in 2025, and Oberpollinger in Munich and Shanghai in 2026.
Products and positioning
- Silk bedding, home textiles and home décor
- Silk womenswear, added in 2017
- Cashmere, added in 2019
- Patented fabrics such as LILYÁUREA and LILYSHEENA, and an active collection launched in 2026
The company highlights OEKO-TEX Standard 100 certification, obtained in 2016, along with GOTS and other textile standards.
Why it matters
LILYSILK is an example of a Chinese born brand that built international demand online first and is now adding stores and department store concessions to deepen brand presence.
Frequently asked questions
Where is LILYSILK from?
LILYSILK is a silk brand with roots in China that launched as an online store in 2010 and sells internationally.
What does LILYSILK sell?
LILYSILK sells silk clothing, bedding and home textiles, as well as cashmere and an active collection.