29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

A PERSONAL NOTE 73

JNBY · China

A PERSONAL NOTE 73 is a contemporary fashion label launched in 2019 as a collaboration between China's JNBY and designer Andrea Pomfilio. It combines Italian tailoring with workwear and military references in a playful, colourful high street look.

Facts
Launched2019
GroupJNBY
Designer collaboratorAndrea Pomfilio
StyleItalian tailoring with workwear and military elements
Segment
Premium
Categories
MenswearWomenswear
Sales channels
Own storesE-commerce

What is A PERSONAL NOTE 73?

A PERSONAL NOTE 73, often shortened to A PERSONAL NOTE, is a contemporary label that emerged in 2019 from a collaboration between the Chinese designer fashion group JNBY and designer Andrea Pomfilio. It sits within the group's portfolio of design-led brands.

Products and positioning

The brand's foundation is Italian tailoring, reworked with elements of workwear and military clothing. Bold colour and detailed construction give it a playful, high street attitude, while the overall approach favours refined practicality over pure statement.

The range is apparel led and covers:

  • Knitwear such as cardigans, sweaters and knit tops
  • Outerwear including padded vests, puffer jackets and bombers
  • Hoodies and casual layers
  • Trousers with a tailored base

Why it matters

A PERSONAL NOTE 73 shows how Chinese fashion groups are building contemporary labels through partnerships with international designers, pairing European tailoring know-how with streetwise styling for a younger, design-conscious customer. Its pieces also circulate actively on resale platforms in Asia.

Frequently asked questions

Who is behind A PERSONAL NOTE 73?

The label was created in 2019 through a collaboration between China's JNBY and designer Andrea Pomfilio.

What does A PERSONAL NOTE 73 sell?

It sells contemporary apparel such as knitwear, outerwear, hoodies and trousers built on Italian tailoring with workwear and military details.

JNBY: all brands
All brands