DAZZLE
Dazzle Fashion · China
DAZZLE is a Chinese premium womenswear brand and the flagship label of Dazzle Fashion, which listed on the Shanghai Stock Exchange in 2018. It sells through more than a thousand stores across China.
| Company | Dazzle Fashion (地素时尚) |
|---|---|
| Listing | 2018, A-share market |
| Sister brands | DIAMOND DAZZLE, d'zzit |
| Stores | Over 1,000 (2017) |
| Website | dazzle-fashion.com |
What is DAZZLE?
DAZZLE is the core brand of Dazzle Fashion (地素时尚), regarded as one of China's leading mid-to-high-end womenswear companies. The company listed on China's A-share market on 21 June 2018.
Products and positioning
DAZZLE is a fashion-forward womenswear label with a loyal customer base and accounts for the largest share of the group's profits. Its brand creed centres on helping women become a better version of themselves. The group operates three main brands:
- DAZZLE: the flagship fashion line
- DIAMOND DAZZLE: a high-end line offering semi-custom fashion
- d'zzit: a mid-priced label for younger, individualistic consumers
Distribution
The group sells through both directly operated stores and distributors. It ran more than 1,000 retail stores in 2017, mostly in major urban shopping districts, covering most Chinese provinces and municipalities, and had also opened a store in Macau.
Why it matters
DAZZLE is one of the domestic womenswear brands that have built national store networks in China's premium segment, competing with international contemporary labels for urban female consumers.
Frequently asked questions
Where is DAZZLE from?
DAZZLE is a Chinese womenswear brand owned by Dazzle Fashion.
What brands does Dazzle Fashion own?
Dazzle Fashion operates DAZZLE, DIAMOND DAZZLE and d'zzit.