klee klee
ZUCZUG · China
klee klee is a Shanghai slow fashion label launched in 2010 under ZUCZUG. It makes minimalist clothing from organic fibres coloured with plant based dyes.
| Founded | 2010 |
|---|---|
| Based in | Shanghai, China |
| Group | ZUCZUG |
| Name meaning | To slow down, in Tibetan |
What is klee klee?
klee klee is a Chinese clothing brand from Shanghai and part of the ZUCZUG stable. Its name means to slow down in Tibetan, and its logo expresses the brand's mission in sign language, encouraging a slow, natural rhythm and eco friendly values.
History
The brand was launched in 2010 in Shanghai. It features among the Chinese labels associated with the country's growing slow fashion movement.
Products and positioning
klee klee focuses on minimalist design in eco friendly fibres, including GOTS certified green cotton, as well as wool, linen and silk grown without pesticides. Colours come from natural, plant based dyes rather than chemical substances.
- Organic cotton, wool, linen and silk
- Vegetal and natural dyes
- Free repair and recycling services
The brand offers free repair and recycling to extend the life of its garments, and runs a project to preserve and promote the cultural heritage of China's ethnic minorities.
Distribution
klee klee operates its own retail, including a store in Shanghai designed by Aim Architecture.
Why it matters
klee klee is a reference point for slow fashion in China, linking material choices, garment care services and cultural preservation.
Frequently asked questions
Where is klee klee from?
klee klee is a slow fashion brand from Shanghai, China, launched in 2010 under ZUCZUG.
What materials does klee klee use?
klee klee uses organic cotton, wool, linen and silk coloured with plant based dyes.