NAERSI
EEKA Fashion Holdings · China
NAERSI (娜尔思) is a Chinese womenswear brand from Shenzhen aimed at urban professional women. It is owned by Hong Kong listed EEKA Fashion Holdings, which acquired it in 2019.
| Chinese name | 娜尔思 |
|---|---|
| Base | Shenzhen, China |
| Parent | EEKA Fashion Holdings (HKEX: 3709) |
| Acquired | July 2019 |
| Website | naersi.com |
What is NAERSI?
NAERSI, known in Chinese as 娜尔思, is a contemporary womenswear brand from Shenzhen, Guangdong. It designs ready to wear for urban professional women, with the tagline "TO BE MYSELF".
Ownership
The brand belongs to EEKA Fashion Holdings, a Hong Kong listed group (stock code 3709) led by founder and chairman Jin Ming. EEKA acquired NAERSI in July 2019 through the purchase of Keen Reach Holdings Limited, adding it to a portfolio that includes Koradior, La Koradior, CADIDL and NEXY.CO.
Products and positioning
NAERSI's style is simple and urban, centred on an authentic, self assured attitude. The range includes:
- Blazers and suits
- Knitwear
- Outerwear, including down jackets and coats
Distribution
Besides physical retail, the brand sells through online channels such as a JD.com flagship store and Vipshop.
Why it matters
NAERSI is part of the cluster of Shenzhen womenswear brands that serve China's growing segment of professional female consumers, and its acquisition by EEKA reflects the consolidation of mid to upper market womenswear labels into multi brand groups.
Frequently asked questions
Who owns NAERSI?
NAERSI is owned by EEKA Fashion Holdings, a Hong Kong listed group that acquired the brand in 2019.
What does NAERSI sell?
NAERSI sells womenswear for urban professional women, including blazers, suits, knitwear and outerwear.