Koradior
EEKA Fashion Holdings · China
Koradior is a Chinese premium womenswear brand founded in Shenzhen in 2007. It is the flagship label of EEKA Fashion Holdings and makes feminine dresses, separates and outerwear for affluent urban women.
| Founded | 2007 |
|---|---|
| Founders | Jin Ming, He Hongmei |
| Headquarters | Shenzhen, China |
| Parent group | EEKA Fashion Holdings |
| Focus | Premium womenswear |
| Website | koradior.com |
What is Koradior?
Koradior is a premium, or affordable luxury, womenswear brand from Shenzhen in southern China. It is the flagship brand of EEKA Fashion Holdings, a group listed in Hong Kong whose portfolio also includes NAERSI.
History
The brand was founded in April 2007 by Jin Ming and He Hongmei. From 2008 its identity was defined as youthful, fashionable and feminine, a positioning built around femininity and romanticism that it has kept as it grew into the group's largest label.
Products and positioning
Koradior designs full womenswear collections aimed at affluent urban women, historically in the 30 to 45 age bracket. The range covers:
- Dresses, skirts and trousers
- Shirts, blouses, knitwear and vests
- Jackets, coats and outerwear
- Accessories such as scarves
Distribution
The brand relies mainly on self-operated stores in China, where it runs the largest store network within EEKA Fashion. It also sells through distributors and e-commerce channels.
Why it matters
Koradior is one of the leading examples of a domestic Chinese womenswear label competing in the premium segment with tightly controlled, directly operated retail, a model that gives the group close oversight of product, pricing and customer experience.
Frequently asked questions
Who owns Koradior?
Koradior is the flagship brand of EEKA Fashion Holdings, a Hong Kong listed group based in Shenzhen that also owns NAERSI.
Where is Koradior from?
Koradior is a Chinese womenswear brand founded in Shenzhen in 2007.